SuCo Spotlight November ’25 – Lauren von Stroheim
This month SuCo wants to spotlight our on our unstoppable Sr. Affiliate Manager, Lauren von Stoheim. Lauren joined the Affiliate team a little over a year and a half ago, and in that time, she has built the largest book of business on our affiliate team! Lauren is an executioner to her core. She moves quickly, does the right things to get results, and it has taken her straight to the top. Lauren is the epitome of a professional. She is quick-witted, she moves fast, and between the two, she is dangerous. Just as impressive, she is also the mother of two radiant young children and manages both her work and personal life beautifully. Lauren is a skillful and a masterful communicator not only with her affiliate partners, as well as in how she negotiates into the business. It is our absolute honor to recognize all her hard work with this month’s Spotlight. Take a minute to learn a little more about Lauren…
What’s the biggest myth about affiliate partnerships you’d love to debunk?
That there is a single path to success for all affiliates (or affiliate managers!). No two partnerships ever look the same. What works beautifully for one affiliate or offer might fall completely flat for another. Strong partnerships are built through ongoing communication, transparency, shared strategy — and a whole lot of trial and error.
If you could give one piece of advice to someone entering affiliate marketing, what would it be?
Keep at it. Stay organized. Question everything — why something worked, why it didn’t and what you can learn from both. Test constantly. Lean on your team; they are one of your strongest resources for success. And don’t be greedy with margins — the more you give, the more you get.
What’s a skill you’ve developed in this role that surprised you?
Balance. Managing partner needs, internal targets, and personal performance requires a steady hand and a lot of adaptability. It’s a constant dance to find the right alignment for success.
What’s something you hope to accomplish over the next year in the affiliate space?
Consistently hit $2 million in monthly revenue across my accounts 
What’s a small thing that instantly makes your day better?
Hearing my kiddos laugh!
If you were a season, which one would you be and why?
Summer! Warm, upbeat and absolutely encouraging a spicy marg!
