SuCo Spotlight May ’23 – Ken Leung
This month SuCo wants to spotlight our Associate Director of Marketing, Ken Leung. Ken joined the SuCo team a little over two years ago and has made a tremendous impact on our Owned & Operated suite of products. Ken has become an expert in all-things Insurance marketing and is now recently diving into the deep end of Home Services marketing. Ken is always willing to lend a helping hand and provide valuable and actionable insights. One recent example was providing great creative advice to a team member based on data he was seeing, which was quickly implemented and allowed her to continue to scale her campaigns to new heights. Take a minute to learn a little more about Ken…
What has been your most meaningful accomplishment so far at SuCo?
Early on, we spotted a trend towards user generated content and took a big swing towards that. Though this was something I didn’t have prior experience with, it was exciting and different, and we needed some kind of validation of proof of concept. I started to create original content where I would act, film, edit, and produce ‘TikTok style’ ads. I believe we were one of the first movers within our verticals to do this style of advertising and that bet paid off big time. Today we use the learnings and data from those tests and use that to guide how we approach creative strategy.
What do you enjoy most about your role here at SuCo?
Hands down, the people. I’m fortunate to work with so many talented, humble, and collaborative co-workers across multiple business units within the company. In the last two years, I’ve worked with teams within home services, insurances, product, analytics, operations, tech and everybody that I have worked with has been so approachable, personable, and passionate about what they do – and that really makes working at SuCo enjoyable.
If you could pick any superpower, what would it be and why?
Time travel would be pretty cool. I would love to go back in time and win the lottery in the future.
What is your favorite quote or motto?
Everything starts with the belief that you can do it. You’ve got to believe in yourself first.